We want your brand to get the recognition it deserves and our service aims to provide the best bang for your buck. Paid Search (also referred to as Pay Per Click, PPC, Search) is about driving consumers to your website to do business with your organisation. When these individuals use search engines such as Google and Bing to find the products and/or services you offer, Paid Search advertising ensures that your business is featured prominently on the search results page. This format is charged on a pay per click basis and you are only ever charged when a user chooses to click your ad and not based on the frequency that your ad appears within search results. We are a Google Partner and Bing Ads Accredited Agency but have wider experience in other ad platforms including Yahoo Gemini. Our qualified digital specialists make it easy for you to get your campaign up and running, so why not enquire today?
We make social media pay, delivering campaigns geared towards direct response. Working across various social channels from Facebook and Instagram to Twitter and Linkedin, we reach users that may never have discovered your brand. We do this by studying your target audience to understand their needs, wants, interests and online behaviour. We then utilise look-alike modelling to find similar audiences and position your product, service, or message in a way that immediately resonates with the user. We measure performance based on various social signals such as likes, shares, comment etc.
We aim to build relationships with your existing customers and encourage them to become ‘brand advocates’, supporting and raising awareness of what you do. Our social media management services can be as comprehensive as required. For example, we can work with your in-house team to oversee your account or offer full community management. When it comes to reporting, we again utilise social signals. We can also assist in building attribution models to demonstrate the contribution that social media has to the overall performance of your brand. Contact us today to find out how we can help your brand get social.
You want your brand to be noticed. To do this you need a cost-effective platform that provides volume, can utilize advanced audience targeting and delivers results that are fully measurable. Display advertising is the answer. We manage Display campaigns through the Google Display Network (GDN), YouTube and various Social Media platforms. Display platforms are now more sophisticated than ever and niche audiences can now be targeted with far greater precision. Our strategies can enhance your customer journey – from raising awareness and prospecting to brand recall, retention and remarketing.
Doing more with data. As an agency, the vast majority of the recommendations that we make are based on data. Whether this be suggesting webpage changes following a review of bounce rates or defining new campaign targeting based on insights from the Demographics reports in Google Analytics. Our clients can rest assured that we use data to its full potential. In everything we do, we look to be as transparent as possible, which is why we share this data via Ality Analytics, our proprietary client dashboard. This provides our clients with near real-time performance visibility of all digital channels in just one place.
With consumers now routinely using multiple devices to assist in purchase decision making, brands must be more strategic in their engagement with consumers. Our digital strategies enable you to better engage your audience online and our core services include planning and strategy as standard. We also offer these services on an individual consultancy basis. Our team can help with all sorts of requests – perhaps you just need phone support from time to time? Or maybe advice on a new ad format? We are more than happy to explain the intricacies of digital advertising whenever we are given the opportunity!