Who Are We?
We are a team of marketing experts who make campaigns that click. We target your chosen audience and develop and grow your brand online. Having worked with clients in various industries, spanning both business and consumer markets, we know what works.
Communication is key to the way we work so rest assured we regularly share ad performance with you. All actions we take are geared towards achieving the best returns for your business. Campaign targets and KPIs are agreed in advance but we work to exceed these expectations wherever possible. By undertaking a comprehensive test and learn approach, we are always actively looking to achieve marginal gains to ensure accounts are running at their very best.
If you have an existing digital strategy, we undertake a free audit of each platform. We present our findings to you in plain English and if there is very little wrong with your accounts, we’ll tell you just that. If however we feel we can improve your return on investment, we’ll tell you that too. Where necessary we propose a restructure to improve performance and enable streamlined account management. We then create unique ad copy, optimised for each platform and device. We also ensure our campaigns utilise all relevant platform betas and features, keeping you one step ahead of the competition.
Culture is important to us. It defines our view of what a business should be. Here at Ality, we tend to describe our culture in just two words ‘inclusive’ and ‘entrepreneurial’. We encourage innovation and allocate time to work on unique projects that help define our path as a digital enterprise.
From our commitment to outstanding customer service and our focus on account optimisation, to charity days spent in the community – we are a company that cares. Our culture is perhaps best defined by our personality. As our name suggests, it is this that makes our proposition unique.
Having worked across the wider marketing mix, both client and agency side, we know what matters; from providing job satisfaction to our staff to delivering great results for clients. We are building a business that provides an environment to learn, develop and excel (and there’s plenty of Excel too!).
Our commercial success is directly linked to that of our clients and this shared goal ensures you get the very best from our team. So our mission is simple, to deliver efficiencies and positive returns for clients from digital channels. A goal that has remained unchanged since Day 1.